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Heidi Klum is taking it all off in an ad campaign to promote upcoming season of 'Project Runway.'Heidi Klum really, really wants people to watch the upcoming season of "Project Runway."
The supermodel host has posed nude for an upcoming ad campaign to advertise this summer's ninth season of her fashion competition, confirms The Hollywood Reporter.
Klum has yet to sign off on the final image, which was taken at a photo shoot last week.
In an attempt to revamp Lifetime's dowdy image, the network known for their made-for-TV movies is hoping sex sells.
Lifetime president and general manager Nancy Dubuc says the nude pics of Klum -- who looks incredible after having four children -- will redefine women as "brazen, strong, confident and sexy."
And even if that doesn't work, Dubuc adds, "It's Heidi F***in' Klum!"
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